From Podium to Post: Why Social Media Carousels Are A Power Move for Veterinary and Healthcare Thought Leaders
- Renea Lewis
- Aug 13
- 4 min read
By WriterRenea—Fractional Marketing & Communications Consultant (100% authentically written with a little help from AI because you should never proofread your own work alone.)
Summary
Carousels are the modern-day podium—built for attention, learning, and sharing
Thought leaders need visibility beyond CE rooms and closed platforms
Mic Drop Swipeables™ are micro-learning social media moments designed for busy professionals
They elevate credibility, simplify repurposing, and extend your professional reach
Get the bonus just for reading to the end
Social Media Isn’t Optional Anymore—It’s Your New Lecture Hall
In a recent JAVMA article on veterinary professionals and social media, Tasha McNerney, BS, CVT, VTS (Anesthesia & Analgesia), CVPP, highlights the real concern that misinformation is spreading faster than science in social media—and we need more veterinary voices stepping up to educate where people are scrolling1.
“The absence of our [the veterinary] perspective online is creating space for non-clinical influencers to shape public understanding of veterinary medicine,”1 she writes.
The same holds true across human healthcare. In 2023, a JAMA study revealed that over 70% of patients now consult social media before or after a clinical visit, yet only 14% of licensed professionals consistently post or share content on those platforms2.
If you’re a thought leader, visibility isn’t vanity—it’s strategy. Your carousel posts might be the only accurate clinical touchpoint a pet owner or patient sees that day. In addition, Hootsuite's 2025 guide for healthcare professionals emphasizes the importance of strategic, regulation-friendly content creation—highlighting the growing demand for trustworthy educational posts on social media3.
Why Carousels Work So Well for Educators & Speakers
Let’s face it—attention is the currency now. Carousels perform better than static posts on Instagram and LinkedIn, with up to 3x more engagement according to recent metrics4. They're perfect for:
Breaking down complex ideas into bite-sized info
Reinforcing key takeaways from CE or conference talks
Telling clinical stories through images and captions
Driving post-session engagement and referrals
In other words: it’s continuing education in a swipeable format. Sprout Social’s 2025 Healthcare Content Benchmarks report reinforces this, showing that educational posts with expert-backed visuals consistently outperform opinion-based or promotional content.4
The Next Generation Is Already Online—Are You Showing Up for Them?
Younger generations—including Gen Z and younger millennials—are turning to social media as their primary source of information, especially when it comes to health and wellness. According to a 2025 Pew Research Center report, over 65% of adults aged 18 to 29 report that they use platforms like Instagram, YouTube, and TikTok to explore health-related topics before seeking formal resources.5
This trend reinforces the need for credible professionals—like veterinary and healthcare educators—to show up where this audience is learning. Carousels act as bite-sized, swipeable lessons that cater to short attention spans while building trust.
Mic Drop Swipeables™ are built exactly for this kind of high-impact, low-friction delivery. Educational content shared on social doesn’t just attract peers and colleagues—it helps shape future generations of students, pet parents, and patients with factual, engaging insights from qualified, trustworthy voices.
Mic Drop Swipeables™: From Slide Decks to Scroll-Stoppers
Mic Drop Swipeables™ are micro-learning social media moments for busy professionals who want to extend the shelf life of their knowledge. We take your:
CE lectures
Peer-reviewed work
Case studies
Advocacy messages
Podcasts
Research-backed POVs
Webinars
…and turn them into:
Swipeable carousels and/or video carousels
Designed for Facebook, Instagram, LinkedIn, TikTok
Branded and ready to post
Captioned, hashtag-optimized, and sized right
Delivered in a package you can reuse again and again
All you have to do is show up with your expertise. We handle the rest.
Ready to Turn Your Lecture Into Legacy?
This is not about chasing likes. It’s about owning your voice, elevating your credibility, and showing up as the expert your industry (and audience) needs. Check out our Mic Drop Swipeables packages or ask about a custom quote. Bonus: Thanks for reading until the end! Try our Spotlight package today and get 50% off using code SWIPE50. Offer good through September 30, 2025.
WriterReneaMultimedia is an agentic AI-powered marketing studio led by humans with deep experience in education, healthcare and veterinary marketing. We don’t do fluff. We turn your facts into feed-ready, scroll-stopping strategy. Let’s make your next mic drop unforgettable.
References
McNerney T, Cital SN, Palmer D. Social media use in veterinary medicine: Protecting the profession’s reputation in a digital world. J Am Vet Med Assoc. Published online March 25, 2024. Accessed August 13, 2025. https://avmajournals.avma.org/view/journals/javma/aop/javma.25.03.0215/javma.25.03.0215.xml
Social Media Use Among Health Care Professionals and Its Impact on Health Care Delivery: A Systematic Review. JAMA Netw Open. 2023;6(10):e2340142. doi:10.1001/jamanetworkopen.2023.40142
Newberry C. Social media in healthcare: A regulation‑friendly guide for 2025. Hootsuite Blog. Published April 29, 2025. Accessed August 13, 2025. https://blog.hootsuite.com/social-media-healthcare/
Sprout Social. The 2025 Healthcare Content Benchmarks Report. Published 2025. Accessed August 13, 2025. https://sproutsocial.com/insights/data/social-media-healthcare-benchmarks/
Pew Research Center. Social media use in 2025: Young adults seek health and wellness information online. Published April 2025. Accessed August 13, 2025. https://www.pewresearch.org/internet/2025/04/10/social-media-health-info/
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