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Rogue Riffs
An editorial series by WriterRenea Multimedia — exploring humanity, business, and culture through grounded storytelling and research-driven perspective.
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Urgency Culture Is Quietly Killing Our Workforce
Rogue Riffs #9: "Urgency Culture is Quietly Killing Our Workforce" by WriterReneaMultimedia Written by Renea Lewis, Principal Story Architect, WriterReneaMultimedia—Fractional Communications & Marketing Collabs We’ve normalized a pace that punishes the very people we rely on to think, create, lead and deliver. Burnout has become an expected side effect of “doing business,” and companies are paying for it — not just emotionally but financially. If organizations want performanc

Renea Lewis
6 days ago5 min read


The HR Blind Spot That’s Costing You Your Best Talent
By Renea Lewis, Fractional Marketing Communications Consultant & Founder, WriterReneaMultimedia Rogue Riffs Series #8 Rogue Riffs #8: Sharp takes on growth, leadership and storytelling. "The HR Blind Spot That's Costing You Your Best Talent" You can have two decades of proof that you know how to grow brands, shift customer behavior, and build narratives that move markets—and still be told you’re “not the right fit.” Not because of your skills. Not because of your experience.

Renea Lewis
Dec 44 min read


The Riffs:
1. “Winging It” Creates Motion—But Only Strategy Creates Momentum. And momentum is the difference between working hard and actually growing. 2. A Brand Without a Narrative Backbone Can’t Scale. If people can’t repeat what you stand for, your marketing isn’t working. 3. Growth Rewards Alignment—Not Speed. Teams win when direction is shared, sequencing is clear, and progress is measured. Want Growth with Intention? Get the Fix! If you’re tired of motion without momentum, if you

Renea Lewis
Nov 131 min read


Rogue Riff #5: The Loyalty Trap: Why Companies Don’t Deserve Your Forever
By Renea Preston Lewis, WriterRenea Multimedia—Fractional Marketing & Communications Consultant Loyalty used to be the glue that held corporate life together. Stay long enough, work hard enough, and you’d earn security—maybe even belonging. But over the last decade, that promise has fractured, replaced by buzzwords, burnout, and a workforce that’s finally rethinking what commitment means. When Forever Stopped Paying Off In 2024, the U.S. Bureau of Labor Statistics reported

Renea Lewis
Nov 53 min read


How to Make Your Work Impossible to Ignore
By Renea Preston Lewis, WriterRenea Multimedia—Fractional Marketing & Communications Consultant Some brands present their projects and you can’t look away. That’s not luck—it’s design. They know how to turn work into story, where every visual, line, and layout says, this matters. If your portfolio feels more “nice effort” than “need-to-book-now,” it’s time to rethink your approach. Here’s how to turn your work into a showcase that stops the scroll and starts the conversation.

Renea Lewis
Oct 93 min read


Social Media Is Today’s Online Classroom—Here’s Why Healthcare and Veterinary Pros Should Be Teaching There
# Transforming Continuing Education: Micro-Learning for Clinicians with Mic Drop Swipeables™ By Renea Preston Lewis, WriterRenea...

Renea Lewis
Aug 275 min read
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